Select copywriting, editing, and content strategy

Vimeo: video hosting and sharing platform

Vimeo’s Share the Screen: This is one of our chief initiatives, all about supporting women in film through programming, promotions, and events and education. I’ve worked as the lead writer and editor, and helped run the events and education component. My work has ranged from leading Q&As and conducting film interviews with talents like Aidy Bryant, to editorial planning and blog posts, to social media promotions and event copy.

#behindthevid: This hashtag has become one of our most successful Instagram campaigns, for which I humbly pen the words (though sadly do not take the pics, as they’re surfaced from our wondrous community).screen-shot-2017-01-26-at-12-14-31-am

Vimeo apps: Whenever we need to let the world know about helpful tweaks or major developments within our apps, I craft the words.

Marketplace for bespoke experiences, acquired by Groupon in 2013

Marketing & sales collateral: This flier was aimed at assisting our business development and sales teams in attracting new hosts to the platform, and providing all the info a prospect would need in one helpful sheet (or, a one-sheeter).


Email and social campaign: “Get $20 off any SideTour in celebration of 10K Likes”

Screen Shot 2015-05-07 at 11.49.05 AM

white-label social media agency

S’mores announcement: Mediatronica helped to run all social media content strategy, planning, and execution for several brands in the Proximo wheelhouse. Across email and social, Three Olives Vodka announced their new S’mores-flavored vodka (yes, this is real vodka), for which I wrote copy.

May 2012 S'mores Announcement

Select long-form editorial

Vimeo blog

Heeb Magazine: “Everyone has an opinion about it”: The Death of Klinghoffer’s Jesse Kovarsky In Conversation

Thinkful: The Top 10 Apps for Boosting Your Productivity, 7 Tips for Landing a Job at a Booming Startup

Read it Forward: Do You Put Books Down or Do You Always Finish What You Start?, The Book You Love that No One Else Has Heard Of

Mic: 81% of New Yorkers Support This Bill, So Why Is It’s Passage Uncertain?, “This Is Personal” Campaign Fights For Reproductive Rights Online

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